THE FCB IDEA TANK: WHY & HOW?
The Business Objective
What are we trying to achieve through this exercise.
What Is The Approach?
How do we associate FCB to improve Rakuten's Image and Brand Awareness.
How Does This Work?
Generate ideas individually or with a group, present it with provided template and submit your ideas.
- Visits to local communities
- Merchant Day
- Visit to local soccer schools
- Fund Raising for soccer schools
- Auctions for charity
- FCB branded mobile package
- TV/e-book bundles
- Branding on website
- Stationary email signatures
- Branded giveaways
- Extensive use of social media and channels
- Large scale conferences for target communities
- soccer moms
- kids & teams
- Topics: 'How to be the next Messi'
- Player visits
- Motivational talks by FCB coaches/players
- FCB signed merchandise as rewards
Click on the tabs to see how you can make use of the FCB assets to create your own in conventional and disruptive idea