Kickoff Logo
Slide background

Submit your idea now

YOUR IDEA COULD BE THE NEXT BIG THING!

 

THE FCB IDEA TANK: WHY & HOW?

 

 The Business Objective
What are we trying to achieve through this exercise.
 What Is The Approach?
How do we associate FCB to improve Rakuten's Image and Brand Awareness.
 How Does This Work?
Generate ideas individually or with a group, present it with provided template and submit your ideas.

FCB Legends

  • Visits to local communities
  • Merchant Day
  • Visit to local soccer schools

Local Community Events/Initiatives

  • Fund Raising for soccer schools
  • Auctions for charity

Business Focused Ideas

  • FCB branded mobile package
  • TV/e-book bundles
  • Branding on website
  • Stationary email signatures
  • Branded giveaways

Social Campaigns

  • Extensive use of social media and channels

Speaking Opportunities FCB Legends/Coaches

  • Large scale conferences for target communities
    - soccer moms
    - kids & teams
  • Topics: 'How to be the next Messi'

FCB Escola

  • Player visits
  • Motivational talks by FCB coaches/players
  • FCB signed merchandise as rewards

Here are some sample ideas to get you started

Click on the tabs to see how you can make use of the FCB assets to create your own in conventional and disruptive idea

What can we use as FCB assets?

General Rights

  • Naming/Designation rights
  • Players' & team image rights

Advertising

  • LED minutes
  • Big Screen
  • Team bus
  • FCB magazine
  • Barca TV

Digital & Social

  • FCB Website Branding
  • Social Media posts
  • Emails to fans

Marketing

  • Team promotion (incl. video & photo shoot)
  • Training ground guests
  • Meet & greet
  • Access to FCB Legend

Messi Rights

  • Appearances
  • Signed merchandise
  • Communicate with Messi image
  • Production access

Innovation & Entertainment

  • Innovation Experience Centre
  • Business development opportunities

Friendlies & Summer Tours

  • Exhibition game in Japan
  • Summer Tour 2017 in the US

Special Events

  • You Play - Camp Nou & FCB facilities
  • FCB Clinic
  • FCB Escola

Hospitality

  • VIP box
  • VIP & Regular seats
  • Camp Nou VIP tour
  • League, Cup, UEFA

Merchandising

  • Signed Jerseys
  • Signed balls
  • Non-autographed merchandise
  • Co-branded merchandise

Submit your Idea Template here!

Submit